Market Research & Intelligence
Market and consumer research in Iraq
Speak to the people who buy, use, sell and influence what you offer, and see what happens in the places where business and daily life actually take place.
What you receive
- Findings written for the decision you are making, not a deck of charts
- The evidence behind each finding, and where it came from
- What the evidence supports, stated separately from what remains uncertain
- Fieldwork records kept, so a result can be traced back to how it was collected
Whether you are launching a consumer brand, selling to other businesses, designing a public programme or assessing an investment, you need to know what is happening beyond your own organisation. We investigate customers, audiences, competitors and sales channels, then turn the evidence into findings you can act on.
We work with consumer brands, business-to-business companies, investors, development organisations and public institutions. Choose a focused service below, or combine several into a study built around your decision.
Customer and business surveys
- What your customers, audiences or stakeholders think, and how many share the same view
- A defined group asked consistent questions: consumers, retailers, business buyers or members of the public
- Needs, habits, awareness, attitudes and experiences, asked the same way of everyone
- In person, by telephone or online, depending on whom you need to reach
What you receivea report showing the responses, the differences between groups, and what the results mean for your decision
Interviews and focus groups
- Why people choose, trust or reject what you offer
- Individual interviews or guided group discussions, in Arabic or English
- Motivations, concerns and unmet needs in the words of the people who matter to you
- Customers, partners, community members and sector specialists
- Useful when you need the reasons behind a survey result, or a specialised audience too small to survey
What you receivean account of the main themes, supported by participants' own views, with practical implications for your offer, service or programme
Distributor mapping
- Which distributors or partners could take your offer to the right people
- Distribution, retail, service delivery and implementation partners identified in your sector and locations
- Categories carried, geographic reach, customer channels and verifiable capability
- Compared against what you actually need rather than listed alphabetically
What you receivea list of potential partners, profiles of the most relevant candidates, and a prioritised shortlist you can begin outreach from
Distributor audit
- Whether your distributor or partner is delivering the coverage and execution you expect
- An existing or shortlisted distributor, supplier or implementing partner assessed against agreed criteria
- Availability, outlets or communities reached, shelf presence, pricing and promotions
- Feedback collected from retailers and end users, not only from the partner
- Where actual activity matches your plan, and where it falls short
What you receivean evidence-based performance scorecard, findings by area or channel, and the gaps that need attention
Retail and channel audit
- Whether people can find what you offer where they expect to get it
- An agreed selection of stores, pharmacies, service points or other outlets, visited in person
- Availability, assortment, prices, display, service quality and competitor presence
- A direct view of the customer or user experience across the locations that matter to you
What you receivea picture of what is happening at the point of sale or service, including coverage gaps and opportunities to improve visibility
Who it is suitable for
- Consumer brands entering or expanding in Iraq
- Business-to-business companies assessing demand or channel coverage
- Manufacturers and exporters looking for distribution partners
- Development organisations and public institutions designing programmes
- Investors testing the commercial assumptions behind a decision
Where this touches legal work. Research design and findings are operational work. Where a study touches licensing, regulatory conditions, data protection obligations or the terms of a distribution agreement, that is legal work and sits with Salt & Associates, engaged separately.
Common questions
Do you run the fieldwork yourselves?
Interviewers and auditors work to our brief, under our supervision, and the records come back to us. We are the ones answerable for the quality of the collection, which is the point of commissioning it through one desk rather than assembling it yourself.
Can you reach respondents outside Baghdad?
Yes. Fieldwork is coordinated from Baghdad and carried out wherever the study requires it. Reach, cost and timing depend on the governorates and the audience, and we set those out before you commit rather than afterwards.
Will you tell us what you cannot find out?
Yes, and it is part of the service. A study that reports only what it managed to collect, without saying what it could not, is more dangerous than no study. Findings state plainly where the evidence is thin.
Can research be run in Arabic?
Fieldwork is normally conducted in Arabic and reported in English, Arabic or both. Instruments are written in the language respondents will answer in, then checked back, rather than translated at the end.
Related services
Related products
Related sectors
What decision are you trying to make?
Tell us the market, the audience and the timeframe, and we will propose the method and the scope.
One Desk in Baghdad. Turnkey back-office infrastructure.
Salt Corporate Services runs all ten areas below — 33 services and 15 configured products, under one account lead, one request channel and one monthly report. Most clients start with one area and add the rest as the operation grows.